🔒 me88sg Privacy Policy

1 About This Policy

This Privacy Policy ("Policy") describes how me88sg ("the Company", "we", "us", "our") collects, uses, stores, shares, and protects personal data provided by or collected from individuals ("you", "Player", "User") who access or use the me88sg Platform, including the website at me88sg.co and all associated services.

This Policy should be read in conjunction with the me88sg Terms & Conditions, which govern your use of the Platform. By registering an Account on me88sg or by continuing to use the Platform, you acknowledge that you have read and understood this Policy.

me88sg is committed to protecting personal data and complying with applicable data protection laws, including the Personal Data Protection Act 2010 (PDPA) of Malaysia where applicable to our processing activities involving Malaysian data subjects.

2 Data We Collect

me88sg collects the following categories of personal data from Players:

2.1 Identity & Registration Data

• Full legal name as it appears on your government-issued identity document
• Date of birth (for age verification — 21+ requirement)
• Nationality and country of residence
• Malaysian NRIC number or passport number (where required for KYC)
• Gender (where provided)

2.2 Contact Data

• Email address
• Malaysian mobile phone number
• Residential or mailing address

2.3 Financial & Transaction Data

• Bank account details (bank name, account number) associated with withdrawal requests
• E-wallet identifiers (Touch 'n Go, Boost, GrabPay, DuitNow) linked to your Account
• Deposit and withdrawal amounts and timestamps
• Transaction history and betting/gaming records
• Source of funds documentation provided during KYC or AML review

2.4 Technical & Usage Data

• IP address and approximate geolocation at time of login or transaction
• Device type, operating system, and browser information
• Session duration, pages visited, and game/product interactions on the Platform
• Login timestamps and failed login attempt records

2.5 Communications Data

• Records of live chat, email, or other support communications with me88sg Customer Support
• Survey responses or feedback submissions where voluntarily provided

3 How We Collect Your Data

me88sg collects personal data through the following means:

• Directly from you — during Account registration, KYC submission, deposit or withdrawal requests, support interactions, and any voluntary communications you initiate with me88sg.
• Automatically — through cookies, web server logs, and analytics tools when you access and navigate the me88sg Platform. See Section 7 (Cookies & Tracking) for further detail.
• From third-party service providers — including identity verification services, payment processors (where transaction data is shared as part of payment execution), and fraud detection partners operating under contractual data processing agreements with me88sg.
• From publicly available sources — where required for AML/CFT compliance checks, me88sg may cross-reference publicly available information including sanctions lists and politically exposed person (PEP) databases.

4 How We Use Your Data

me88sg processes your personal data for the following purposes:

5 Legal Basis for Processing

me88sg processes personal data on the following legal bases:

• Contractual necessity — processing is necessary to perform the contract between you and me88sg (i.e., providing the gaming and sportsbook services you have registered to use).
• Legal obligation — processing is required to comply with applicable laws and licensing conditions, including KYC/AML/CFT requirements mandated by me88sg's gaming licence.
• Legitimate interests — processing is necessary for the legitimate interests of me88sg, including fraud prevention, platform security, and responsible gaming monitoring, where such interests are not overridden by your fundamental rights and freedoms.
• Consent — where me88sg processes your data for marketing and promotional communications, such processing is based on your explicit consent, which you may withdraw at any time.

6 Data Sharing & Disclosure

me88sg does not sell, rent, or trade your personal data to any third party for commercial purposes. me88sg may disclose your personal data to the following categories of recipients, strictly for the purposes described in this Policy:

• Payment processors and financial institutions — including Touch 'n Go, Boost, GrabPay, DuitNow, FPX, and associated Malaysian banks (Maybank, CIMB, Public Bank, and others), solely to process deposits and withdrawals.
• Identity verification and KYC providers — third-party services engaged by me88sg to verify identity documents and perform age verification checks.
• Game software providers — certified third-party studios providing live casino, slot, and sportsbook products on the me88sg Platform may receive session and transaction data necessary to operate their games.
• Fraud detection and AML compliance services — third-party providers assisting me88sg with transaction monitoring, sanctions screening, and fraud risk assessment.
• Regulatory and licensing authorities — me88sg may be required to disclose Player data to its gaming licensing authority, law enforcement agencies, or other governmental bodies in response to a lawful request or as required by applicable law.
• Professional advisers — including legal counsel, auditors, and insurers where access to personal data is necessary for the provision of professional services to me88sg.

7 Cookies & Tracking Technologies

The me88sg Platform uses cookies and similar tracking technologies to operate, improve, and secure the Platform. Cookies are small text files stored on your browser or device when you access the Platform.

7.1 Types of Cookies Used

• Strictly necessary cookies — essential for the Platform to function, including session management, login state, and security tokens. These cannot be disabled.
• Functional cookies — remember your preferences (such as language and currency settings) to improve your experience.
• Analytics cookies — collect aggregated, anonymised data about how Players navigate and use the Platform, used to improve Platform performance and content.
• Security cookies — used for fraud detection, bot identification, and protection against automated attacks.

Most web browsers allow you to control cookie settings through browser preferences. Disabling strictly necessary cookies may impair the functionality of the me88sg Platform, including the ability to log in or maintain a session.

8 Data Retention

me88sg retains personal data for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, accounting, and licensing requirements. In practice:

• Active Account data is retained for the duration of the Account's existence and for a minimum of five (5) years following Account closure, in line with AML/CFT record-keeping obligations.
• KYC and identity documents are retained for a minimum of five (5) years from the date of verification or Account closure, whichever is later.
• Transaction records are retained for a minimum of five (5) years to comply with financial record-keeping and gaming licensing requirements.
• Support communications are retained for a minimum of two (2) years from the date of the interaction.
• Marketing consent records are retained until consent is withdrawn and for a reasonable period thereafter as evidence of prior consent.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised.

9 Data Security

me88sg implements industry-standard technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser and the me88sg Platform.
• Encrypted storage of sensitive personal data and financial information at rest.
• Strict access controls limiting internal access to personal data on a need-to-know basis.
• OTP two-factor authentication available on all Player Accounts.
• Regular security audits, penetration testing, and vulnerability assessments of the Platform infrastructure.
• Separate segregated accounts for Player funds, reducing co-mingling with operational funds.

10 Your Rights

Subject to applicable law and our obligations under gaming licensing regulations, you have the following rights with respect to your personal data held by me88sg:

• Right of access — you may request a copy of the personal data me88sg holds about you.
• Right to rectification — you may request correction of inaccurate or incomplete personal data.
• Right to erasure — you may request deletion of personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to restrict processing — you may request that processing of your data be restricted in certain circumstances.
• Right to data portability — where processing is based on consent or contractual necessity, you may request a structured, machine-readable copy of data you have provided.
• Right to withdraw consent — where processing is based on your consent (e.g., marketing), you may withdraw consent at any time without affecting the lawfulness of prior processing.
• Right to object — you may object to processing based on legitimate interests, including profiling for direct marketing purposes.

To exercise any of the above rights, contact me88sg Customer Support via Live Chat or at the email address provided in Section 14 of this Policy. me88sg will respond to verified requests within 30 calendar days. In complex cases, this period may be extended by a further 60 days, with notification to you.

11 Marketing Communications

With your consent, me88sg may send you promotional communications relating to new games, bonuses, sportsbook offers, and other Platform features via email or SMS to your registered Malaysian mobile number. Such communications are sent only where you have opted in during Account registration or subsequently via Account Settings.

You may opt out of marketing communications at any time by: (a) clicking the "unsubscribe" link in any marketing email; (b) updating your notification preferences in your me88sg Account Settings; or (c) contacting Customer Support directly. Opting out of marketing communications does not affect transactional or service communications essential to your Account operation.

12 Third-Party Links

The me88sg Platform may contain links to third-party websites or services, including game providers and payment method platforms. me88sg is not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party platforms you access via the me88sg Platform.

13 Changes to This Policy

me88sg reserves the right to update or amend this Privacy Policy at any time. The date of the most recent update is displayed at the top of this document. Where changes are material, me88sg will notify registered Players via the email address on record. Your continued use of the Platform following notification of changes constitutes your acknowledgement of the updated Policy.

14 Contact & Complaints

For all privacy-related queries, data subject requests, or concerns regarding the handling of your personal data by me88sg, please contact our Customer Support team:

• Live Chat: Available 24/7 via the me88sg Platform
• Email: [email protected]

If you are not satisfied with our response to a privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or gaming licensing authority, depending on the nature of your complaint.